Southern Company Specialist, Digital Content & Analysis in Atlanta, Georgia


Responsible for updating and maintaining content on the company’s websites and executing the e-newsletter program. Supports customer communications team through execution and evaluation of digital communications content. Analyzes digital communications content effectiveness and makes recommendations based on the data.

Job Responsibilities & Accountabilities by Competency

Criticality :

Functional Expertise:

  • Contributes to the effectiveness of the company’s digital communication strategies including websites, E-newsletters and social media by using analytics and making recommendations.

  • Responsible for execution of companywide digital communications, including all website content and email marketing communications.

  • Proofreads and edits digital communications in support of external communication initiatives.

  • Executes on digital communication schedules and project plans for specific external communication initiatives

  • Other duties as assigned

Business Acumen:

  • Works closely with communications team to ensure timely execution of content across digital communications mediums.

  • Serves as digital communications analyst.

Engagement :

  • Works with customer communications to deliver on digital communication initiatives for the business units in a fashion that is consistent with corporate guidelines.

  • Role modeling honesty, respect, organizational values and fairness towards all.

Driving Results:

  • Monitors progress against metrics/deliverables; holds self & others accountable for results

  • Develops, tracks and reports on success metrics that demonstrate the value of digital communications relative to corporate and business unit objectives


Education, Certifications/Licenses:

Required :

  • Bachelor’s degree in Communications or similar combination of education and experience may be acceptable

Preferred :

Related Work Experience:

Required :

  • Minimum three years in digital communications, with a significant portion of that time spent supporting website content through content management systems and using Google Analytics or other marketing analytics tools.

Preferred :

  • Energy industry experience valuable

Specific Skills & Knowledge:

Required :

  • Proficient use of Microsoft Office tools including Word, PowerPoint, Excel; content management systems and digital communication analytics tools.

  • Very strong written communication and project management skills

  • Strong ability to analyze communication effectiveness and make recommendations based on data.

  • Ability to prioritize and manage multiple projects and deadlines

Preferred :

Working Conditions/Physical Requirements:

  • Occasional Traveler (5-20% travel): The incumbent will be required to travel on occasion. Trips may require air travel and/or overnight stay away from home for one or more nights.

  • The incumbent works in an office environment.

Disclaimer: This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required of employees in the job. Reasonable accommodation may be made to qualified disabled individuals for performance of essential duties and responsibilities.

Equal Opportunity Employer: All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.


About Southern Company Gas

Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.5 million natural gas utility customers through its regulated distribution companies in seven states and more than 1 million retail customers through its companies that market natural gas and related home services. Other nonutility businesses include asset management for natural gas wholesale customers and ownership and operation of natural gas storage facilities. For more information, visit Southern Company Gas at .

Job ID: 2016-5240

Company: Southern Company Gas

Job Locations: US - GA - Atlanta

Type: Regular Full-Time

Posted Date: 1/31/2017